Our history

2015

From living room floor to 16,000 square meters of land in Støvring

After the maternity leave ended, the living room floor was transformed into a storage area. However, the floor space in the Aalborg home quickly became too small, and so the first warehouse became a reality. In 2014, Luksusbaby moved to Postmestervej in Aalborg, conveniently located above Post Nord. From the start, next-day delivery became a reality, and customers had the option to place orders well into the evening, with packing and shipping happening the same day.

At Luksusbaby, the customers are the strongest ambassadors. As they started to return and recommend the webshop to friends and family, Luksusbaby outgrew Postmestervej. A large warehouse with office space on Gasværksvej was taken over in October 2015, and it quickly became a fact that the run after the postal truck to get all packages shipped the same day got a bit longer—a run that was more than willingly undertaken. The shelves started small but grew quickly towards the ceiling as more and more orders came in, and more and more brands were added.

2016

Aalborg is Luksusbaby's base

For Morten and Ann-Louise, Aalborg is a safe base and thus Luksusbaby's home field. The streets of Aalborg have a very special and cozy atmosphere. Therefore, Aalborg naturally had to be the first city to host a Luksusbaby store. In 2016, the doors to Luksusbaby at Møllegade 10 in the center of Aalborg were opened. The store is fully imbued with the spirit that customers already know from Luksusbaby.dk and the common thread that permeates service, openness, and inspiration.

2017

Luxury from Dubai to Shanghai

Customer loyalty is one of the core values at Luksusbaby. They return time and again, even if they live outside Denmark's borders. A picture of expatriate Danes, who several times had family and friends bring deliveries from Luksusbaby across the Atlantic, quickly emerged. Therefore, in 2017, an international webshop was opened to make the process easier for foreign customers and to relieve dear family members of excess baggage, whether the trip goes to Dubai, the USA, or Australia. Today, Luksusbaby ships worldwide, and on the customer service front, the international phrases are getting warmer and warmer.

In 2017, Luksusbaby was nominated at the E-commerce Award, held by FDIH, the Association for Danish Internet Commerce. Luksusbaby was nominated in the categories Best B2C company with online revenue from 3 – 30 million DKK and the Industry Award 2017 – Fashion. Here, Luksusbaby secured a 2nd place in the category Industry Award 2017 - fashion. Luksusbaby's success is not just about the awards, but it still warms our hearts when we are confirmed that hard work pays off.

2019

The store moves to larger premises

The store has really become popular among parents and grandparents, and as the store has also focused more on offering the right brands and styles to young teenagers, it has become more popular among them as well. Therefore, more square meters were necessary, and in December 2019, the store moved to a new 414 m² premises - still in the center of Aalborg, just a little further down the road from where it was before. Here, there is room for parents, grandparents, and strollers, and a smart teen department has been created with popular brands for the young.

2020

Luksusbaby - fashion for the little ones

When you say Luksusbaby, you're also saying 'fashion for the little ones'. However, we have upgraded our logo to "Luksusbaby & Tweens - Kids Fashion 0-16 years" - with the intention that we have developed our target group to include the youth as well.

For us, it's generally about having a wide range of products in superb quality, and at Luksusbaby, the word luxury goes deeper than just that.

Luksusbaby's foundation is built on openness, simplicity, and loyalty – three factors that permeate the webshop, the physical stores, and not least the relationship with customers and suppliers. Today, the word customer service has become so common that as customers, we don't expect the world. Until we encounter the service that sets the bar for the expectations and demands we will have for service in the future.

At Luksusbaby, it's our mission to be the ones who set that bar. Whether you encounter Luksusbaby online, at the warehouse, in the physical stores, or over the phone, we are always ready to answer any questions you, as a customer, may have. Our goal is happy, satisfied, and loyal customers. Therefore, we offer a service that is not found many other places.

2022

Luksusbaby 2022

Today, Luksusbaby is nearing 200 employees spread across the webshop, stores, and warehouse, with new faces and hands continuously joining the various departments. Our new headquarters in Støvring is still under development, and as of writing, warehouse number four is on the way, so our storage can accommodate even more delicious goods and brands, ready to be sent directly off to our sweet customers.

On the webshop, we are, as always, ready on chat, social media, telephone, and email to assist, and if you stop by the warehouse in Porsborgparken, you'll encounter our ninja-fast packers, who stand ready every day to beautifully and neatly pack orders for dispatch the same day.

We want your shopping trip at Luksusbaby to be simple, transparent, and inspiring. We look forward to seeing you online and in the stores.

Best regards,
Ann-Louise and Morten