Name It

Name it baby clothes and children's clothes for everyone

Name it designs imaginative and affordable fashion for children of all ages. Name it's collections are trendy designs with a focus on denim and fun prints adapted to different target groups. Name it is inspired by children and their directness, and they want to be at eye level with children. They draw inspiration and creativity from children's loving and open minds.

Name it dresses babies, children and tweens for all kinds of occasions and always in style.

For more than 30 years, Name it has created contemporary clothing for children and tweens at affordable prices where everyone can join. Always with inspiration from the adult fashion world. Name it makes it possible to create your individual style, based on the latest trends, which you and your child can mix and match as you wish.

Name it is super cool clothes for children with lots of energy who need good freedom of movement. Name it is for the children who have an opinion about what clothes they want, and for the parents who want to dress their children in great colors and fun prints. Knowing that Name it also has a base line, which adds a simplicity. There is also no compromise with quality at the same time that the details are fastidious.

Inspired by children - for children

We would now like to welcome you to Name it's wonderful universe. Name it is inspired by children's directness and seeing the world through their eyes. Their creativity is rooted in children's joy of life and free way of thinking. Straightforward and carefree. Honest and direct.

The truth comes from children. We adults know what we only think and don't say out loud. And most adults have situational awareness. With children it is something else. We often hear that truth only comes from children. and from children. With this in mind, Name it knows exactly what children want and don't want. They are super skilled at designing children's clothes. And clothes for the older children sit right in the cupboard, because they listen to children. At the same time, their collections are divided into four age groups.

Perhaps you can relate to the following scenario. You have been out buying new clothes for your children. You really think that shirt with Bambi or Batman is cool. Or a basic brown blouse. The next morning you present the clothes to your children, who will wear the new fine clothes that you have carefully selected and bought with love. We think that most parents can nod in recognition.

But unfortunately, this is not always the case. The next morning the ball starts. Your three year old doesn't want to wear your cute newly bought Bambi sweater. And your five-year-old boy won't wear the cool new Batman shirt either. And since your bigger girl doesn't want the smart brown blouse that you exactly imagined would go perfectly with her floral skirt.

It may well be that your son has been a dinosaur or batman fan for a long time, and when you come home with a blouse with cool prints with the very best of intentions, it just doesn't sit well anymore. The truth comes from children, regardless of whether you meant your clothes purchase with the best intentions, conflicts cannot be avoided.

Some children don't care what they wear, so you don't have to fight about choosing clothes in the morning. And then, fortunately, there are also many times when your children go crazy with what you have bought. We don't think there is anything better than when our children are happy with the clothes we have bought. It might also be an idea to take your children into our stores and choose a pair of trousers and a t-shirt yourself, but otherwise it's also nice to sit at home on the sofa and look at our large selection on our site.< /p>

The older your children get, the more they get their own opinion on clothing and style. Maybe you yourself remember it from your childhood?

Name it is inspired by print, but also the way children move. It is super important that Name it's clothes are designed to move in. So children can do what they love most: Namely playing.

Reasonable prices where everyone can participate!

Part of Bestseller

Name it is part of Bestseller and has more than 30 years of experience designing comfortable and stylish fashion clothes for children of all ages. Today, Bestseller is present in 70 markets in Europe, the Middle East, North America, Latin America, Australia and India and globally via e-commerce. The bestselling children's clothing brand, Name it, started as Exit in 1986 in Denmark. 10 years later, in 1996, Name it was introduced as a toddler brand, and in 2008, Exit was renamed Name it in all markets.

Bestseller was established in Ringkøbing in 1975 by Troels Holch Povlsen and his wife Merete Bech Povlsen. Since 1983, Bestseller has been in Brande. Troels Holch Povlsen's son Anders Holch Povlsen has taken over management as CEO of Bestseller since 2001.

Bestseller markets its products under the brands Jack & Jones, Name it, ONLY, Pieces, Selected, Vero Moda, Vila and other brands that you are guaranteed to know.

In 2019, Lil' Atelier was born. A children's clothing brand under Name it with its very own minimalist style. And as a supplement to Name it, at Luksusbaby we also have Kids Only which also belongs to the Bestseller family.< /p>

Vision, mission and values

The vision and mission are towering at Name it. The vision is to be the preferred and most successful children's clothing brand in Europe. We are quite fond of the brand ourselves, and we know that you customers and your little babies and tweens also think Name it is super cool. It is precisely your beautiful children who are ambassadors for both Name it and us from Luksusbaby.

And the values ​​at Name it are also formed from the basic principles that Name it is honest, loyal, cooperative, makes simple solutions and that they always want to be the best!

We at Luksusbaby love when a brand's values ​​benefit others.

Wide assortment - 4 product lines

Name it's range is divided into four product lines that meet a child's needs. From newborn to tween aged 0-14.

Baby 0-1 years

Everything baby needs when the world needs to be explored. Our care is reflected in the baby clothes, which never compromise on comfort, safety and quality. The baby clothes reflect the latest trends with a focus on the needs of babies between the ages of 0 and 1.

Mini 1 to 5 years

Everything the little ones need when they go exploring in the big world. Fashionable children's clothing that does not compromise when it comes to comfort, quality and fit. Mini is aimed at children aged 1 to 5 years.

Kids 5-12 years

Children's fashion for every occasion created based on the desire to merge fashion trends with the needs of curious and active children. Kids is aimed at fun-loving children aged 5-12 who want to make fashion a part of their play.

LMTD 10-16 years

Fashion clothes for the next generation of trendsetters. For tweens and teenagers around 10 to 16 years old, who are always informed about the latest trends via social media. They are personal in their style and taste. A fashion brand inspired by tomorrow's youth in search of independence.

Name it body, blouse or trousers

Name it designs beautiful styles for both girls and boys and at Luksusbaby we have a large selection with many fine colours, patterns, motifs and figures. Name it has both clothes for everyday life in day care or at school, where the clothes have to last a long time.

For example, it could be the soft and comfortable sweatpants or the nice t-shirts with fun print. The clothes from Name it are both comfortable to wear all day and can last for trips to the playground, where your child must be able to move without being uncomfortable.

Name it bodys for the very small sizes

Bodystockings, also called bodysuits, are not just a bodysuit! If you are pregnant and perhaps expecting your first child, just try to stop. Look at the little bodysuit you bought in size 50. Are you really getting a human that tiny? Yes, you do. And that child is inside your womb. You are having a great time meeting a new little one. You will experience an unconditional love that cannot be described until you feel it yourself.

Bodysuits in newborn size are not only cute. They continue to be, even if we are talking slightly larger models such as size 68 or up to size 98, which Name it makes bodysuits in. Bodies are also available in many versions. Sleeveless, with sleeves, without print, with print, with lace trim, with cute puff sleeves, with three-quarter sleeves and with round necks. Most bodysuits have three snaps at the bottom. Many of the bodysuits also have press studs on the shoulder, so they are easier to get over the head.

The quality also ranges widely, and most are in organic cotton, and some of their bodysuits are made in the finest wool. Name it has thought about quality and comfort. You just have to decide which print you're into? Your two-year-old boy will think a bodysuit with turtles or cars is fun. However, your newborn probably doesn't care whether you choose a beige or pink bodysuit. Here, as parents, we can enjoy being able to decide what the children should wear until they have an opinion about it themselves. The plain bodysuits will be so cute with a pair of leggings or some denim jeans, which are also available for newborns.

Super cute and soft driving suit for the very little ones

Name it is the world leader in overalls, driving suits and driving bags for the very young. At least we think so - and we speak from experience! We have a wide range in different materials, so your little nugget has an outfit that suits all seasons and events.

All parents want to give their children the best. Soft fabrics and quality are important, especially for your little newborn who deserves only the best. If you have a small newborn, then a one-piece suit, which some also call a driving suit or a driving bag, is a must. The suits are really nice for when the little one is going to sleep or you are going on a trip.

Name it has managed to crack the code when it comes to quality and appearance with their overalls. They are super soft and practical with a long zipper that goes diagonally across the body from leg to neck. Other suits have buttons at the front and a nice soft lining. See our large selection of driving suits, where Name it has different models - which one do you like best?

Joha also makes the finest overalls/driving suits in wool and other wonderful brands such as Mini a Ture, Lil' Atelier, Ver de Terre, Engel and Konges Sløjd.

Can you make a decision? Otherwise, we understand, it is difficult. You are welcome to come into our physical stores and try on the delicious items by the meter, and if you don't live nearby, we will be happy to send directly to your home. You can safely order today and tomorrow you will have your overalls for your little nugget.

Onesie and booties for the little ones

In addition to the beautiful overalls and driving suits, your little ones also need something for the little fuss. It doesn't matter if it's spring or winter. The little ones must never freeze their feet. Name it has the cutest wool pads made from 100% merino wool. They are available in calm colors that go with all outfits. Full-length jackets, jeans, leggings, tights, yes, you can mix the cute boots with everything.

Here we must also suggest Joha, which are some of our best-selling wool linings or Bisgaard slippers. See our selection of futter here. Your child deserves the best start in life, and those little feet will carry them for the rest of their lives. Your little newborn starts with sweet cuddles and when they start to stand up and can walk on their own, we recommend that you change to good beginner shoes with a fixed heel cap. When your little pussies have become a little more confident in walking, you can change the shoes with fixed heel caps to cool sneakers, sandals or winter boots.

Collaboration with Disney

Children love cartoons and their recognizable characters. Name it makes a huge effort to keep up with the new film releases and popular TV and music stars. Name't has a collection of licensed children's clothing in a fashionable design. They always follow the most popular characters. Name it has a close collaboration with, among others, Disney and Warner Bros.

So it's not for fun, we think that Name it really delivers nice and fun prints that especially the little ones love! We regularly get funny prints on our website. For example Bambi, Gurli Gris, Mickey Mouse and other funny motifs. They will be snapped up quickly, so keep an eye out

Name it for the big tweens

The young girls and boys are the next generation's trendsetters. The young tweens are always online and informed and know what they want to wear. You, as a mother, unfortunately have to accept that you can no longer trump a beige or beautiful earth-coloured sweater if your girl or boy would rather wear something else.

Name it has control over their target groups. And we love them for that. They are aware that something is for newborns, while older children are inspired by something else. When we look at Name it's clothes for the older children, we can also see from their styles that the style has changed and has matured. The style is calmer, and the cuts and fit are sharper. Denim dresses, trumpet trousers, leopard leggings and great jackets are just some of what you can choose.

Get your girl or boy to help you choose their next outfit! No matter what they choose, we're sure they'll look super smart.

Fitted dress for the girls

Name it has super nice denim dresses for young girls. Really cute with a cut at the waist and a nice collar at the neck. You can't actually tell if the dress is for you as an adult or for your young girl. We love this look Name it for. It makes your young girl want to wear Name it's clothes. Precisely because the older children do not want to be dressed as a princess or prince to the same extent as your five-year-old girl or boy. Name it knows that well.

Your children are a true copy of you and imitate you most of their lives. Here, this applies both to your behaviour, demeanor and, not least, your clothing style.

The dresses from Name it range widely. Long-sleeved dresses with puff sleeves in beautiful and comfortable stretch properties. Regular and midi fit that suit most people. Floral dresses or just solid colors. Pair the dresses with a pair of leggings or tights for the cold winter months or bare legs for a pair of sandals sore the summer. The cute dresses from Name it help give a personal look.

Leggings are a must!

Name it dresses children for every occasion and in every style. They dress children from top to bottom and from inside to outside. If your girl is not a dress girl, then leggings are definitely the style. Name it leggings are available in all black classic, or how about a cool leopard print? We cannot always guarantee what we have in stock, because we change the races. Therefore, we recommend that you follow us on Instagram and get inspiration or become a member of our customer club.

Leggings are available both for your newborn, but also for older children up to 16 years

Denim for the smart girls and cool boys

Name it brands itself as being strong in denim. And we understand that, because we think their demim are really delicious and with good stretch that makes them comfortable to wear.

Your little baby is wearing a cute pair of jeans with a cute diaper butt. Can you picture it? We don't think there is anything sweeter. Name it designs beautiful slim fit jeans for the little ones. With smart embroidered details on the pockets and in a quality that suits the cooler days. Their denim jeans for the very little ones are made of organic cotton with a good stretch and adjustable elastic at the waist, which ensures that the comfort is top notch for your little one.

If you have a child of about one year who has just learned to walk, then there is nothing cuter than your little person who dabbles around in a pair of jeans. Try to sit on the living room floor away from each other and spread your legs. Teach your child to go back and forth between you. Wearing a pair of Name it jeans - it's just so cute!

If you have an older child of five, eight, 12 or older, don't worry. Name it has jeans for all age groups and with different cuts and fits, so you can choose what exactly suits your child.

Sleep sweetly with name it nightwear and underwear

There are no rules for what you should dress your child. Some use Name it's delicious merino wool as an intermediate layer for the cold winter days, as wool precisely regulates temperature at the same time as it transports sweat. Others use wool as an ordinary blouse, while others choose to let their children sleep in it and use it as nightwear.

Irrespective of what you choose, we guarantee that your child will feel well-being with Name it. If, on the other hand, you have a hot child, we also have regular cotton nightwear and underwear.

Value-for-money brand

Basis Needs by Name it is a new product line that consists of a small collection of popular products with focused prices in a price range where everyone can join. This product line underlines Name it's position as a value-for-money brand. Name it wants to offer competitive products at strong market prices.

Thermal clothing for the handsome

Autumn is now a wonderful time! The trees are so beautiful and the leaves are now golden brown. They slowly begin to fall from the trees and decorate the Danish landscape. And what is more fun for children than going into the forest and finding leaves that you can take home and stick on paper. Maybe put the paper with the leaves in a frame? It is then an obvious autumn activity.

You can read our blog post Get the autumn wardrobe in place, where we give you inspiration for your autumn wardrobe.

Name it doesn't just make everyday clothes for your child's wardrobe. They are also experts in outerwear, where quality is one of Name it's basic principles. Flight suits, winter jackets, summer jackets, thermal clothing and rainwear can be found in our selection.

Name it's take on thermal clothing is a super delicious quilted thermal set for small and older children. The colors are calm and dark, like a dusty dark green color or a nice burgundy. The colors change from season to season, so keep an eye out. The thermal jacket has a zip and functional pockets. The trousers have an adjustable waist. The thermal set is made of 100% polyester and water-repellent with 3000 mm and it is windproof. The set has the softer fleece inside, which just gives the extra comfortable feeling and keeps your child warm while playing or going for walks in the forest.

6 collections annually

With Name it, you can be sure to always find new and fashionable clothes. Name it designs new collections six times a year with monthly deliveries throughout the year. This is the reason why we are so often lucky to have Name it delivered to our shop, and that we can continuously show you the latest from Name it. Always follow news, which is constantly updated, otherwise you can see Name it's entire selection under brands.

With this setup, Name it wants to be able to offer relevant products that meet any commercial need at any time. Besides see