The New Ivy Green Hot Dundefined AOP Lex OS T-Shirt
5-6 y 7-8 y€15,44€30,87Unit price /UnavailableThe New Metallic Lula Puffer Jacket
3-4 y 11-12 y 13-14 y 15-16From €36,52€73,03Unit price /UnavailableThe New Ivy Green Hot Dundefined AOP Lexington OS Sweatshirt
9/10 y 11-12 y€22,14€44,29Unit price /UnavailableThe New Organic Boxers Noos 2-pack Black
5-6 y 7-8 y 9-10 y 11/12 y 13-14 y€16,10Unit price /UnavailableThe New Feather Gray AOP Narfalle Oversize T-Shirt
3-4 y 5-6 y 7-8 y 11-12 y€26,70Unit price /UnavailableThe New Feather Gray AOP Narfa Oversize Sweatshirt
3-4 y 5-6 y 7-8 y 9/10 y 11-12 y€46,84Unit price /UnavailableThe New White Swan Norwood Oversize T-Shirt
3-4 y 5-6 y 7-8 y 9/10 y 11-12 y€24,02Unit price /UnavailableThe New Light Blue Denim Re:turn Loose Fit Jeans
5-6 y 7-8 y 9/10 y 11-12 y€44,15Unit price /UnavailableThe New White Swan Neema Oversize T-Shirt
5-6 y 7-8 y 9/10 y 11-12 y 13-14€24,02Unit price /Unavailable
THE NEW children's clothing
At Luksusbaby you will find THE NEW for girls and boys from size 98 cm and up to 16 years.
The story behind THE NEW - 3 defectors from BESTSELLER
THE NEW is a Danish brand that was founded in 2016 by three defectors from Best seller. Here we are talking about Camilla Sejersen, Chris Lützen Petersen and Louise Paprika Clemmensen. The adventures of the trio THE NEW began in Chris's basement apartment in Vejle. It didn't take long for the young company to catch on. Today, THE NEW has 45 employees across four brands - cost:bart, Soft Gallery, Mikkeline and THE NEW.
At the first fair, THE NEW got over 100 customers. To this day, they have over 800 active customers in countries such as Denmark, Germany, Norway, Sweden, Iceland, Greenland, England, Canada, the Netherlands and others are continuously added.
The name THE NEW is more than just a name, it also speaks volumes about the company's mindset. They will not stand still and rest on their laurels. They want to move forward and constantly renew themselves - both as a brand to always be at the forefront and be current, but also as a company. THE NEW will be a workplace where colleagues support each other and make each other better. And precisely because there is harmony in the workplace, the collections also get better.
Just as their collections must constantly reflect the times we are in - the new times.
THE NEW'S logo - a sunrise
THE NEW's logo depicts a sunrise, which also represents the new; THE NEW - a new day. They believe that there is always a new day tomorrow. We do our very best today, but if we fail, the sun will rise again tomorrow, and then we'll just try again.
At Luksusbaby, we think that's a super cute story. We all make mistakes, and that's okay. Not all days are good, and there's always a new day tomorrow to make it right.
Luxusbaby was with THE NEW from the start
Once again, we are super proud to represent a brand where we have been involved from the start. The owner and buyer of Luksusbaby, Ann-Louise, is always at the forefront of brands and has an extremely good sense of what can be found with families with children and especially the young. Ann-Louise was also never in doubt as to whether THE NEW should be part of Luksusbaby's brand portfolio. THE NEW has both a base, but also colors and is filled with floral prints, so of course we had to be the proud dealers of a great Danish brand. Just as THE NEW has clothes for the young independent tweens, at Luksusbaby we also have other brands such as Kids Only, Stone Island, Sofie Schoor Girls, Zadig & Voltaire, Mads Nørgaard and other delicious brands aimed at young tweens.
True to season
We all know it all too well. It is the month of August. We are dripping with sweat, we wear shorts and t-shirts, and our children play in the garden. We enjoy a cold coke at home in lovely Denmark or maybe on Mallorca. Yet we are bombarded with winter jackets, flight suits in our inbox and ads on social media. We can't bear to deal with winter jackets while we stand and sweat. Many people simply click and scroll on and do not actually relate to outerwear in the month of August. Are you also one of those who can't relate to winter jackets in the summer?
The same scenario applies in the month of January - just the opposite. Here we actually walk around in winter jackets and flight suits. Here we are presented with summer jackets. It's a bit crazy isn't it?
THE NEW wants to stop this. They want to be true to season. And by this is meant that the clothes that are sent out must match the season. So that no summer goods are sent out when we go and freeze in winter. But that we actually buy winter jackets in the winter and summer clothes in the summer. It is of course always a good idea to be ahead of the curve, because flight suits in particular sell out quickly - even in the month of August, we learn at Luksusbaby. But a slightly smoother transition adapted to the season is THE NEW's intention.
Inspired from the adult fashion world
THE NEW draws inspiration from the adult fashion world and transfers the inspiration to their collection of children's clothing. The purpose is to create comfortable classics for everyday use as well as unique pieces of clothing for larger and fun events such as parties, birthdays, weddings and other pleasant moments with family and friends.
At Luksusbaby you will find clothes from THE NEW for both girls and boys. Take a look at the cute skirts in a beautiful pink color. The fine gold edging is an adorable detail that your girl is guaranteed to love. For the cool boy, you can get, among other things, a smart shirt in checked blue and green, which contributes to a cool woodsman-like look.
THE NEW strives to create clothes for children's wardrobes that they themselves would wear. As the name also suggests, they constantly try to keep up to date with the trends and trends of the time and be part of the very latest fashion.
Strong signature colors and childish print
THE NEW designs children's clothing, which is typically defined by strong signature colors and childish prints. Often again with inspiration from adults but with a childish print - such as rainbow paillette for the girls and tiger for the boys. As reflected in the name THE NEW, THE NEW is committed to bringing the latest adult fashion trends into children's designs. Their collections reflect Danish design with attitude and style. With a modern color palette and unique alternates and edgy statements cut in fashionable yet functional styles.
THE NEW encourages children to find their own style, away from the normal children's clothing universe. Always with a twinkle in the eye and a twist of humor. Of course, THE NEW still recognizes that children are children and need to play and have fun. THE NEW loves girls in pretty dresses but who can still climb trees and boys with open shirts and ripped jeans.
THE NEW has growing pains: Acquirer Soft Gallery
THE NEW acquired a competitor in 2020 - another Danish brand Soft Gallery for children. At a time when the whole world was affected by the Corona crisis, THE NEW still managed to upgrade. Soft Gallery is another Danish design brand with roots back in 2007 - a brand we at Luksusbaby love very much and has been with us from the start, ever since we began our adventure in 2014. THE NEW is proud to be able to add Soft Gallery to their brand portfolio and believe that Soft Gallery can bring them an international cut.
Adorable dresses from THE NEW
< p> THE NEW the girl is elegant and feminine and full of surprises. She dresses in everything from formal clothes to the relaxing and comfortable. According to THE NEW, it's all about styling and the way you mix it. Take, for example, a pair of cool leggings and then with a smart skirt in addition. Whatever your girl chooses, we're sure she'll look chic. THE NEW girls like to be spontaneous and have fun. And without thinking so much about things and not worrying about what is happening and concentrating more on the here-and-now. A nice dress doesn't stop her from climbing trees either.
Cute blouses, cardigans and tops from THE NEW
Do you have a bigger THE NEW girl? Then it is absolutely certain that you have lost influence over what she should wear. And you can probably nod and recognize a morning situation. The clock at school rings at 08.00, and it is crucial that you leave home exactly at 07.45 at the latest - or earlier. It's 10 minutes before departure and your girl still hasn't found her personal outfit. So even though they will decide what the outfit of the day should be, you can sneak in something that you think is nice and hope that your daughter wears it. So you can be a little detective and ensure that there is a nice selection in the wardrobe. Then both will be happy - your daughter decides her own personal style, but you have helped shape her selection.
THE NEW has really cute jumpers for both girls and boys. For example, the cutest soft blouse for girls with lace at the sleeves and at the neck. You can also add a cool sweatshirt to your girl's wardrobe. THE NEW makes cool sporty sweatshirts with the coolest sequins - and who doesn't love sequins? These are reversible sequins in beautiful colours. Is your girl or boy mostly into jeans? Then they go perfectly with it!
Lace blouses, basic sweaters with round necks, knitwear with nice hole patterns, sweatshirts with prints, hoodies, floral blouses and knitwear with lace collars are just examples on delicious selections that we have especially handpicked from THE NEW. Finally, take your child to our webshop and let them choose their favourite.
Cool pants and trousers from THE NEW for your girl and boy
THE NEW boy is not so much into trends. He wears whatever makes him feel good and what he thinks looks cool. He finds his style in the streets, where the cool kids skate, gather and enjoy themselves. He thrives in an everyday life of noise and chaos, and he loves hanging out with his best friends. THE NEW boy lives without too many worries and without thinking about tomorrow. Just like THE NEW girl, THE NEW boy is good at living in the here and now and just playing and having fun and then parking all unnecessary worries.
THE NEW has super cool jeans for both girls and boys. There is both regular fit and slim fit. In addition to jeans, we also have cowboy shorts, cowboy skirts and cowboy jackets. It doesn't matter if you like regular fabric trousers, denim jeans, leggings, a dress or hoddies, all your choices help to create a personal style. Classic, minimalist or a little more daring with floral prints? Your child will love THE NEW, which can naturally be mixed and matched with all our other wonderful brands.
Thermal suit for the windy autumn days h2>
You know it for sure. It's autumn and it's windy. In fact, as an adult, you can't bear to go out into the wind. But it's Saturday morning and it's only 10 o'clock. Your children are about to fly at each other, so it's an SOS that you as a family just HAVE to be aired. Take a walk in the forest and collect the beautiful autumn leaves that the trees have thrown and which so beautifully decorate the ground. Take the leaves home and stick them on a piece of paper. Your little ones will be super proud of that piece of art. And surely you want that as an adult too?
For these windy autumn days, thermal clothing is perfect! It is not only the little ones who can and will walk in thermal clothing. In fact, we often see that it is both women and young girls who wear thermal overalls. THE NEW makes super smart thermal suits for girls up to size 16. They not only keep you warm in the wind, but you also look super smart.
The NEW siblings sub-brand
At countless requests from their customers, THE NEW has launched the sub-brand THE NEW Siblings as something completely new for autumn 2021. Where THE NEW makes clothes for children aged 3-16, THE NEW Siblings is for mini, size 56-98. So little brother and little sister - of which siblings, which means siblings. Siblings has the same DNA as THE NEW with the same recognizable line, but often in more subdued shades and styles that are more suitable for toddlers.
At Luksusbaby you will of course also find the beautiful clothes for the little ones. We look forward to showing you the great selection of bodysuits, jumpsuits, fine blouses and sweaters. If it is not for a little brother or sister, you can of course also buy it as a maternity gift.
Sustainability at the forefront
THE NEW cares about children and their well-being. We parents want the best for our children. And so will THE NEW. All cotton is organic, and the vast majority of their viscose is liva-eco, just as they also use recycled plastic where they can. It is not only within their clothes that THE NEW thinks about sustainability, but also in their daily life they try to take the environment into account. For example, they recycle cardboard boxes until they fall apart. They also put a sticker on the box that says: “I know I’m not good looking, but I’m recycled”. It's pretty cool anyway, we think.
THE NEW also uses statements on tees that encourage taking care of the planet. Boys prints are often crazy statements, humorous animals and color blocking. An empowerment statement is often used on girls' clothes. Here, however, it is often floral prints that take up the most space and are their signature.
Sleep sweetly with underwear from The New
THE NEW makes the most beautiful and soft underwear for girls and boys. For the girls, we at Luksusbaby have smart hipsters, which you can buy in a 2-pack. A nice set with a pair of solid colored hipsters and another pair with flowers. Both with a nice wide border, which says THE NEW and the cute logo with sunrise. Smart tops for the young girls are available for the underpants. Of course, we also have underwear for the boys. Really cool undershirts and cool boxer shorts. We cannot always guarantee that we always have underwear for girls and boys online, so we encourage you to keep an eye on our underwear category, where we also have delicious underwear from Joha, Konges Sløjd, Marmor, Tommy Hilfiger, Calvin Klein and Name it and more.
THE NEW size guide
If you are in doubt about size, do not hesitate to contact us. Clothes from THE NEW are basically age-appropriate. But if your girl or boy is taller than average, it's a good idea to take a size bigger.
You might be lucky to find THE NEW on sale< /h2>
Explore our range and find your personal favorites from THE NEW. We have all the popular items so you can mix and match and secure the best looking wardrobe for your little boy or girl.
Are you looking for something on offer? Maybe you'll be lucky enough to find just what you're looking for at our big sale, where new items for.
So if you have time and patience to run our sale through, you can probably save a lot of good money. And then it may also be that you find some other good things that you should bring along with your nice things from THE NEW.
Luxusbaby is sending THE NEW today !
Have you found just the right thing from THE NEW? Then we at Luksusbaby can easily understand if you are already looking forward to having it delivered. If you have found some nice clothes or cool sneakers from THE NEW, we can easily understand that you want to give your child the nice clothes immediately.
You can be completely sure we always run super fast so you can enjoy it as soon as possible.
You can read more about our delivery here, so you choose the delivery option that best suits your needs. In addition, our customer service is always ready to answer any questions you may have. Whether it concerns questions about your product, delivery, ordering or something completely different. As a completely natural part of Luksusbaby's DNA, you can contact our customer service every day, all year round, between 7am and 11pm.